Social Media In Real Estate

I had a great meeting yesterday with George O’Neill a local Toronto Realtor and expert in using social media to not only get new clients, but also effectively market his clients’ properties. If you in the real estate business and live in Toronto you have probably seen George speak at any number of events around the city over the last year.He raised an interesting point that most people refer to social media as the future of the internet and advertising, but the future is now. More and more companies and individuals are using social media to reach their desired audience. It is great for small businesses since it takes very little money to effectively reach a large audience of prospective clients.

Stats in the US show that over 80% of people start their real estate search online before they even contact a Realtor. Is your real estate agent using the internet effectively to market your property? You might want to ask him or her what they plan to do besides open houses to ensure your property sells quickly. Twitter, Facebook and Blogging are all great ways for real estate professionals to harness the power of the internet and cast a wide net when selling your home.

I personally send out a weekly email newsletter to hundreds of Realtors and home buyers with rate updates, mortgage tips and a featured property section where Realtors can advertise their listings. I find this is a great way to provide home buyers with relevant content and add value to my Realtor partners. If you are interested in receiving my weekly email CLICK HERE

Also, if you are interested in learning more about Social Media and real estate to be sure to check out the next Toronto Real Estate Technology Meetup

If you are looking to purchase a home in Toronto or if you would just like to learn more about using Social Media in real estate I suggest you check out George’s blog

Check out George’s video below with yours truly.

 

 

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2 Comments for this entry

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  Informatio real estate

  January 25th, 2010 on 1:13 am

  Selling real estate on Facebook is one of many new social media tactics agents can implement to sell more homes.
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  admin

  February 5th, 2010 on 2:18 pm

  That is true. Facebook as well as other social media tools are quickly gaining popularity in marketing properties due to the large audience these sites are attracting. Plus in most cases using social media to advertise is free. Many of the Toronto Real Estate Agents I work with use Social Media to maximize the exposure of their clients’ properties.